Hands On: Jacob & Co Astronomia Casino and Masters Anonymity, understatement, caution: If your mindset includes these three concepts, then this article is not for you.

Let's be clear: giving up anonymity and discretion doesn't mean showing off or being rude, it just means you're brave enough to dare.

Jacob&Co embodies this philosophy well and doesn't delay letting us know.

Baselworld may be in decline, but Mr. Arabbo doesn't seem to care.

Their stance on Pavilion 1.1 was a manifesto: if you do something, you have to do it in the best (and most contextual) way possible. From champagne to flowers, from staff to caviar, the pomp is not to be missed. On the stand and on the clock.

Prompted by European sales director Marco Dragoni, we were fortunate enough to discover some of the brand's creations, including the two Astronomias we'll see in this article.

Astronomy, time in 4 dimensions.